Creating a brand book for Hedia's various brand
Compiling the three different brands of Hedia, making a book with defined rules how to use the different elements.
Challenge
The Hedia team had a lot of confusion around how to use the three brands: Hedia, Hedia Diabetes Assistant, and Hedia Education. They struggled to find the correct logos, were unsure how to apply the colors, and lacked a single source of truth for accessing all necessary resources.
Goal
Bring all designs together into one brand book with clear usage rules.
My responsibilities
- Organized and unified various designs into a brand book
- Created clear usage guidelines for all designs
- Ensured consistency across the different brands
Design toolkits
Result
Hedia
Look and Feel
Soft pastels and subtle contrasts for a cozy and inviting feel. Imagery representing friendliness and a positive atmosphere.
Voice and Messaging
Friendly, supportive, and people-focused.
Hedia Diabetes Assistant
Look and Feel
Dark mode with deep blues and grays for a modern look.
Voice and Messaging
Friendly, Trustworthy, Efficient and Encouraging
Hedia Education Universe
Look and Feel
Bright, playful colors to inspire and engage.
Voice and Messaging
Fun, enthusiastic, and motivational. We focus on making learning enjoyable and accessible.
My responsibilities
- Created a clear brand book with guidelines for using logos, colors and design elements
- All resources into one place for easy access
- Improved consistency across the three brands
- Reduced confusion within the team about brand usage