4 wall panels showing Hedia At ATTD fair

Creating roll-ups 
and e-posters for fair

Bring awareness to Hedia and its main product, 'Hedia Diabetes Assistant', by creating wall-panels and an e-poster to showcase studies.

Challenge

Hedia wanted to draw attention to their product while showcasing it at the ATTD fair. The challenge was finding a way to make it stand out among countless other companies, avoid overwhelming visitors with too much information, and present it as a serious and credible solution.

They needed a full both design that effectively communicated their message while grabbing the attention of passersby.


Another challenge was creating an e-poster to visually highlight the key points of a study and make it stand out.

Goals

Design attention-grabbing Wall-Panels

Create attention-grabbing and visually clean designs to stand out in a busy fair

Goal2

Design approachable E-Posters

Create e-posters that are visually approachable, even with a lot of content, by using clear layouts and engaging design elements to make the text easy to digest

My responsibilities

  • Collaborate with the medical, commercial, and product teams to determine the content to showcase at the fair
  • Design the wall panels, counters, and banners
  • Create e-posters in collaboration with the medical team

Design toolkits

icons

Approach when designing wall-panels

  • Place the most important points at the top, as the crowd at the fair might block the lower sections.
  • Make it visually appealing by using bold numbers and strong colors to attract attention.
  • Keep the text minimal, as people tend to skim through wall panels rather than read them in detail.
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Wall panel showing studies on ATTD 2024

Approach when designing e-posters

  • Use icons and headings to create sections and pauses
  • Make the most important information stand out by making it larger
  • If it's a quote, visually design it as a quote

Key learnings and outcome

Wall-panels:

  • Make the key points stand out: Place the most important info at the top, since the crowd might block the lower sections.
  • Use bold visuals: Highlight key details with bold numbers and strong colors to grab attention.
  • Keep text short: People tend to skim, so keep the text minimal and to the point.

E-poster:

  • Create clear sections: Use icons and headings to break up content and give the viewer visual pauses.